Game Analytics · UX · AI Research Lab

I³ Lab

I-Cube Lab

I³ Framework

I-Cube Lab은 I³ Framework를 통해 사람과 기술의 더 나은 미래를 연구합니다.

  1. Identify

    문제 발견과 정의

    해결할 가치가 있는 문제를 발견하고 정의합니다.

  2. Insight

    통찰 도출

    데이터와 AI로 통찰을 도출합니다.

  3. Impact

    현실의 변화

    통찰을 현실의 변화로 연결합니다.

Worked With
  • NEXON Korea
  • Smilegate
  • MajorMap
  • UTPlus Interactive
  • 한국게임정책학회
  • QROAD
  • Ministry of Culture, Sports and Tourism
  • Korea Creative Content Agency
  • Gyeonggi Content Agency
  • Chungbuk Global Game Center
  • Busan IT Industry Promotion Agency
  • Korea Radio Promotion Association

Hyeryeon Shin Presents K-Game Global Strategy at the 2026 Content Industry Forum

Hosted by the Ministry of Culture, Sports and Tourism and KOCCA as part of the 2026 Content Industry Forum · Keynote by Hyeryeon Shin, Myongji University · Explored how UGC platforms, AI, console and multi-platform expansion, and UX shifts can support the global growth of K-games

Myongji University Selected for AI-Based Game Rating Technology Development Project

Selected for the 2026 MCST CT R&D program (total project budget: KRW 5.7 billion) · AI-based technology development for game rating classification and post-release management · Industry-academia-research consortium with Nexon Korea (lead), Smilegate, and Korea University · Project PM (Hyeryeon Shin)

Professor Hyeryeon Shin Appointed as a Member of the Inaugural Culture Technology Alliance

Professor Hyeryeon Shin appointed as a member of the inaugural Culture Technology Alliance: Culture-driven AI Tech · Supporting the advancement of culture technology and stronger industry competitiveness

2026 Korea Game Policy Society Spring Conference / KINTEX PlayX4

Presentation on automated rating classification through vision modality-based identification of game characteristics.

  • 2026Publication

    Identifying Game Rating Content Descriptors in Gameplay Videos via Multimodal Multiple Instance Learning

    이유철, 김주영, 신혜련*

    Yuchul Lee, Juyeong Kim, and Hyeryeon Shin*

    Preprint (SSRN, 2026)

    *교신저자 / Corresponding author

  • 2026Presentation
    한국콘텐츠진흥원 2026 콘텐츠산업포럼

    글로벌 유저 패러다임 변화와 게임 플랫폼 다각화

    Changes in Global User Paradigms and the Diversification of Game Platforms

    신혜련(기조연설)

    Hyeryeon Shin (Keynote Speaker)

  • 2026Project

    대학교육혁신 신기술 모듈형 비교과 공모 과제 선정

    UGC Platform Enhancement Proposals, Game Analysis, AI-Powered Content Creation

    신혜련

    Hyeryeon Shin

  • 2026Presentation
    한국게임정책학회 춘계학술대회

    비전 모달리티 기반 게임물 특징식별을 통한 등급분류 자동화 연구

    A Study on Automated Game Rating Classification Based on Vision-Modality Game Feature Detection

    신혜련, 이유철

    Hyeryeon Shin, and Yuchul Lee

  • 2026~2029Project
    문화체육관광부 CT R&D

    게임물 등급분류 및 사후관리 효율화를 위한 AI 기반의 게임등급분류 기술 개발

    Development of AI-based Game Rating Classification Technology to Improve the Efficiency of Game Rating and Post-management

    컨소시엄 : 넥슨코리아, 스마일게이트, 고려대학교

    Consortium: NEXON Korea, Smilegate, Korea University

  • 2026Project
    넥슨코리아

    카카오뱅크 IP 금융 콘텐츠 설계 및 제작

    Educational Content Design and Development Utilizing KakaoBank Intellectual Property (IP)

    신혜련(책임) 외 6

    Hyeryeon Shin (Principal Investigator), et al.

  • 2026Project
    스마일게이트

    스마일게이트 UGC 플랫폼 콘텐츠 아이데이션 및 제작

    UGC Platform Content Ideation and Development for Smilegate

    신혜련(책임) 외 11

    Hyeryeon Shin (Principal Investigator), et al.

  • 2026Publication
    KCI 한국디지털콘텐츠학회

    모바일 RPG 게임 사용성 평가를 위한 하위 장르 기반 휴리스틱 평가 프레임워크 개발

    Development of a Subgenre-Based Usability Heuristic Evaluation Framework for Mobile Role-Playing Games

    정다연, 임세진, 신혜련*

    Dayeon Jeong, Sejin Lim, and Hyeryeon Shin*

    *교신저자 / Corresponding author

  • 2026Project
    넥슨코리아

    넥슨코리아 헬로메이플 플랫폼 분석 및 교육용 콘텐츠 제작 2차

    Hello Maple Platform Analysis and Educational Content Development for NEXON Korea

    신혜련(책임) 외 8

    Hyeryeon Shin (Principal Investigator), et al.

  • 2025Presentation
    한국디지털콘텐츠학회 Digicon-25

    Analysis of Changes in Genre Share by Period and Region Based on Steam Weekly Top 100

    Analysis of Changes in Genre Share by Period and Region Based on Steam Weekly Top 100

    임세진, 정진아, 이고은, 이유철, 신혜련*

    Sejin Lim, Jina Jeong, Goeun Lee, Yuchul Lee, and Hyeryeon Shin*

    *교신저자 / Corresponding author

Professor

신혜련

申惠蓮magnolia

명지대학교 인공지능·소프트웨어융합대학 디지털콘텐츠디자인학과 부교수 / 학과장

한국게임정책학회 이사 / 문화기술 얼라이언스(Culture-driven AI Tech) 위원 /

넷마블 박물관 고문(위원)

Associate Professor and Chair, Department of Digital Contents Design, College of Artificial Intelligence & Software Convergence, Myongji University

Board Member, Korea Game Policy SocietyMember, Culture Technology Alliance (Culture-driven AI Tech)Advisor (Committee Member), Netmarble Museum

Current

Yuchul Lee

Master's Researcher (Expected Graduate)

AI Modeling / Service Planning / Programming

Post-graduation: Nexon Korea, AI Engineer

yoochul69@mju.ac.kr

Yejin Kim

Master's Researcher

Games / Marketing / Data Analysis / User Behavior Analysis

w.yejin1459@gmail.com

Sejin Lim

Master's Researcher

Games / Content Design / Data Analysis

Alumni

Jinju Ryu

Master's Researcher

Games / Marketing / Data Analysis / User Behavior Analysis

Post-graduation: Nexon Korea, Business PM

jinjuryu98.mju@gmail.com

Minjung Kim

Master's Researcher

Games / UX / Data Analysis / User Behavior Analysis

Post-graduation: LINE Studio, Business PM

Gyeongmi Lee

Master's Researcher

App Services / UX / UI / Data Analysis

Post-graduation: LG Lightbrain, UX/UI Designer

eeemee97@gmail.com

Dayeon Jeong

Master's Researcher

Games / UX / Data Analysis / User Behavior Analysis

Post-graduation: Nexon Korea, Business PM

dyjeong.mju@gmail.com

Jihoon Park

Master's Researcher

Games / Content Design / Data Analysis / User Behavior Analysis

Post-graduation: Kakao Games, Business PM

Goeun Lee

Master's Researcher

Games / Marketing / Data Analysis / User Behavior Analysis

Post-graduation: Bagelcode, Media Buyer

hard0925@gmail.com

Jina Jeong

Master's Researcher

Games / Scenario Design / Content Design / UX

Post-graduation: DeepXR Lab, Content Researcher

jeongjina0722@gmail.com

Current

Junhyuk Lee

Undergraduate Researcher

Games / Content Design / Data Analysis / User Behavior Analysis

rjsjwnsgur@mju.ac.kr

Hanjoo Kim

Undergraduate Researcher

AI Modeling / Data Analysis / Content Analysis / Virtual Content(V-tuber)

sevendays@mju.ac.kr

Geonhui Son

Undergraduate Researcher

AI Modeling / Data Analysis / UX / Mobility

geonhuimju@gmail.com

Jaewan Bang

Undergraduate Researcher

Games / Content Design / User Research / Fluent in English

wan0040223@gmail.com

Chaehwan Lim

Undergraduate Researcher

AI Modeling / Data Analysis / UX / LiveOps / Fluent in English

Inhyo Kim

Undergraduate Researcher

Games / Content Design / User Research / Programming

Joonyeop Im

Undergraduate Researcher

Games / Content Design / User Research

tristan010916@gmail.com

Kangsan Lee

Undergraduate Researcher

Games / Content Design / User Research

lks159575@gmail.com

Seunggyu Moon

Undergraduate Researcher

Games / Content Design / UX Design

mskffhs@gmail.com

Naeun Kwon

Undergraduate Researcher

Games / Content Design / Concept Design

naeun2887@gmail.com

Dabi Kim

Undergraduate Researcher

Games / Design / Illustration Design

davi2core@gmail.com

Sunghyun Hwang

Undergraduate Researcher

Games / Content Design / User Research / Programming

inmilest@naver.com

Seongho Kim

Undergraduate Researcher

AI Modeling / Programming / Game Design

dcdtwinkle@gmail.com

Jinsol Ju

Undergraduate Researcher

Games / Programming / Game Design

jjsjs0624123@gmail.com

Jinhyo Lee

Undergraduate Researcher

Games / Content Design / Content Analysis

danyoring@gmail.com

Chaehyun Kim

Undergraduate Researcher

Games / GUI / Content Design

lunakim0819@gmail.com

Alumni

Yonghun Park

Undergraduate Researcher

Games / Market Analysis / Data Analysis

Post-graduation: Netmarble, Business PM

Sangmin Cha

Undergraduate Researcher

Games / Content Design / User Research / Programming

Post-graduation: Nexon Korea, Game Designer

csim4029@gmail.com

Sieun Lee

Undergraduate Researcher

App Services / Service Planning / UIUX Design / UI디자인

Post-graduation: SK planet, UX Designer

Jaei Kim

Undergraduate Researcher

Games / Game Design / Content Analysis

Post-graduation: Nexon Korea, Business PM

Sebin Lee

Undergraduate Researcher

App Services / UX Design / Content Analysis

Post-graduation: LG Electronics, UX Designer

JeongSeob Yoon

Undergraduate Researcher

Games / Game Design / Content Analysis

Post-graduation: Founded a game company

jjwjj23@gmail.com

Wonseop Lee

Undergraduate Researcher

Games / Game Design / Content Analysis

Post-graduation: Founded a game company

Jiye Lee

Undergraduate Researcher

Games / Game Design / Balance Design

Post-graduation: Wemade Play, Game Designer

Chaeyeon Han

Undergraduate Researcher

App Services / UX Design / Content Design

Post-graduation: SolverX, Product Designer

dcd.cyhan@gmail.com

Hyeseoung Kim

Undergraduate Researcher

Games / UX / UI Design / Content Analysis

Post-graduation: XL Games, UX Designer

erumg0524@gmail.com

Hyeonjin Kim

Undergraduate Researcher

App Services / Service Planning / UX Design

Post-graduation: MajorMap, Service Planner

hyeonjin4370@gmail.com

Yukyung Oh

Undergraduate Researcher

App Services / Service Planning / UX Design

Post-graduation: Duotone, Service Planner

email560@naver.com

Ohmin Seo

Undergraduate Researcher

Games / Game Design / Scenario Design / UX Design

Post-graduation: LINE Games, Game Designer

dhalstj6673@gmail.com

Haejo Lee

Undergraduate Researcher

Games / Content Design / Data Analysis / User Behavior Analysis

Post-graduation: FatherMade, Game Designer

dlgowh1@gmail.com

Hayeon Yang

Undergraduate Researcher

App Services / Service Planning / UX Design

1h17y@naver.com

Sehee Lee

Undergraduate Researcher

Gaming / Data Analysis / Native English and Portuguese Speaker

Post-graduation: GameDex, LiveOps Specialist

seheelee361@gmail.com

Heeye Kim

Undergraduate Researcher

App Services / Service Planning / UX Design

Post-graduation: SOOP, Service Planner

gl06_@naver.com

Taeri Kim

Undergraduate Researcher

Games / Content Analysis / Data Analysis

Post-graduation: Netmarble, Business PM

mystaery1225@gmail.com